About Us
A Legacy Built on Fragrance
Lattafa was founded in the 1980s by Sheikh Shahid Ahmad and Shoaib Iqbal, born from a desire to create world-class fragrances that reflect the richness of Arabian heritage. What began as a local initiative in the UAE has grown into one of the region’s most admired fragrance houses — with a global footprint and a reputation for quality, authenticity, and design excellence.
Today, Lattafa products are available in over 120 countries and trusted by millions of fragrance lovers around the world.
Heritage, Integrity, Craft
At Lattafa, fragrance is more than a product — it’s a form of cultural expression. Each scent is crafted with care, blending tradition and modernity in ways that speak to both legacy and aspiration.
While our roots are in the UAE, our vision is global. We remain committed to creating fragrances that are personal, memorable, and refined — always guided by the values that
shaped our brand.
Lattafa in North America
This website is the official online store for Lattafa in North America, offering customers a direct and curated connection to the brand. Every product sold here is 100% authentic and manufactured in world-class facilities, ensuring a premium experience from the source.
Lattafa.com is the destination for those who seek a brand-first, trust-driven fragrance journey.
Evolving with Purpose
Lattafa continues to grow — not just in reach, but in responsibility. We are committed to leading with purpose, embracing sustainability, and contributing positively to the communities we serve.
Welcome to Lattafa.
Where the essence of the Middle East meets the modern world.
