Privacy Policy

Last updated: 27 May 2025

1. Who We Are

This website, www.Lattafa-usa.com (the “Site”), is operated by Scent Lux LLC, 40 Saw Mill Pond Road, Edison, NJ 08817, USA (“Lattafa,” “we,” “our,” or “us”).
For privacy‑related questions or requests, e‑mail: scentlux@lattafa.com

2. Information We Collect

3. Cookies & Tracking Technologies

We and our partners use cookies, pixels, and similar tools to:

• Operate and secure the Site
• Analyze traffic and performance
• Personalize content and offers
• Retarget ads on third‑party platforms
  

You can manage cookies in your browser settings; disabling them may affect Site functionality.

4. How We Use Your Information

1. Order Processing & Fulfilment – to confirm, pack, ship, and track your purchases.
2. Customer Service – to respond to inquiries, returns, and warranty issues.
3. Marketing E‑mails – via Klaviyo (no SMS). You may unsubscribe at any time.
4. Loyalty & Referral Programs – to credit points, track referrals, and issue rewards (via Smile.io and GoAffPro).
5. Analytics & Improvements – to measure Site performance and enhance user experience.
6. Fraud Prevention & Security – to protect you and our business.
   
   

5. How & Why We Share Information

We do not sell or rent your personal data. We share it only with trusted providers who enable our services, each bound by confidentiality agreements:

We may also disclose information when required by law or to protect our rights.

6. Legal Bases & Rights (GDPR, CCPA, PIPEDA)

Depending on your location, you may have rights to:

• Access, correct, or delete your personal data
  
• Object to or restrict certain processing
  
• Receive a portable copy of your data
  
• Opt out of targeted advertising (California “Do Not Sell or Share My Info”)

To exercise any of these rights, e‑mail hello@lattafa-usa.com with your request. We will verify your identity and respond within the time frame required by applicable law.

7. Data Retention

We keep your information only as long as necessary to fulfill the purposes above, comply with legal obligations, resolve disputes, and enforce agreements. When data is no longer needed, we securely delete or anonymize it.

8. Security

We implement industry‑standard safeguards (encryption, limited access, secure servers). No system is 100 % secure, but we continually review and enhance our protections.

9. User Accounts & Wishlists

Creating an account allows you to view order history, save wish‑list items, and receive back‑in‑stock alerts. We store your preferences to improve your shopping experience. You may delete your account at any time by contacting Customer Care.

10. Loyalty & Referral Programs

Participation in our loyalty or referral programs is voluntary. Enrollment requires an account; points, referrals, and reward balances are tied to your e‑mail address. Program details may change—see the Loyalty page or contact us for the latest terms.

11. International Transfers

Because we use global service providers, your data may be processed outside your jurisdiction, including in the United States. We rely on contractual safeguards and recognized compliance mechanisms to protect your information.

12. Policy Updates

We may update this Privacy Policy from time to time. Any changes will be posted here with a revised “Last updated” date. Continued use of the Site after posting constitutes acceptance of the revised policy.

13. Contact Us

For questions, data‑access requests, or privacy concerns, please e‑mail scentlux@lattafa.com or write to:

Privacy Officer
Scent Lux LLC
40 Saw Mill Pond Road
Edison, NJ 08817
 USA

By using lattafa-usa.com, you acknowledge that you have read and understood this Privacy Policy.